Whole Foods Market: Customer Acquisition, Conversion, and Retention

As you would expect, Whole Foods Market has a presence in every major social media platform. Whole Foods markets to its target customer through the use of Facebook, Instagram, Twitter, and Pinterest.It is through those platforms and the use of ordinary print marketing that the firm acquires its customers. Whole foods has a very active presence in all of those platforms due to their financial strength. Whole foods also partakes in three blogs, all of which are linked to their websites. Most recently Whole Foods developed an app that further creates customer value through the following features:

• Collection of more than 3700 recipes
• Path to healthy living through their more than 400 healthy recipes 
• Create shopping lists from recepies
• Find store info; specials, deals, and events

All social media platforms, along with its blogs are very useful to its target customer. This is the most important part of the firms marketing strategy. They are giving the target customer the tools to lead a healthy and active life. Their social media and blog posts provide information that creates value for its customers. Whole Foods allows you to immerse yourself in a way of life. Whole Foods Market social media platforms are filled with organic, healthy, active, appealing, and motivational; information, pictures, events, and recipes. Simply put, they are posts that make you want to change your way of life. In case that healthy and organic appeal to you. 

A very interesting partnership is Instacart, which provides Whole Foods Customers a one hour home delivery service, now customers can have their shopping cart delivered straight to their front door. 

Whole foods launched a nation wide brand campaign in late 2014. The marketing campaign highlights its ground breaking quality standards, healthy offerings, and pioneer in the natural and organic food industry. The company's slogan for the new campaign is values matter. The company hopes to engage with its target customer through better food practices. Whole Foods wants better food, better sources, and humane practices for animal products. 

Whole foods is currently killing the organic chain market at the nation wide level. Recently, however, they have come under attack from regional, state, and even small city competitors. I, however, believe they are currently marketing towards the high end clientele and to those looking for an experience more than a simple grocery run. I know i always have a great experience once I walk into Whole Foods. I really have no input as to how they could improve their marketing strategy, as I feel they are doing great. I look forward to learning more about the company and how they advertise to their target customer.