Favor Delivery: Organic and Paid Search Rankings

Digital Marketing Success 101 is currently following Whole Foods Market, Uber, and Favor Delivery. After analyzing each of the companies natural search engine rankings, it became very clear that all three companies are very thoroughly acquainted with SEO. 

* The companies were searched for on Google, Yahoo, and Bing. The following keywords were used for each company:

• Whole Foods
• Uber
• Favor

All three companies have close to perfect search engine rankings on Google. At the moment Google account for close to 70% of the global search engine market, which explains the companies near perfect presence on this platform (Search Engine Market Share). Whole Foods Market and Uber hold great search engine rankings on both Yahoo and Bing. 

Favor

Favor Delivery's presence on Yahoo and Bing could use some improvement. Granted the two and a half year old start up does not have the marketing budget the other two companies have (Whole Foods Market and Uber). Favor Delivery's presence on Google is near perfect, with the above the fold results being to the company's landing page and the other to the company's twitter. Below the fold Google users will find links to download Favor's application, Facebook profile, with the last two being dictionary definitions of the actual word. 

One thing I found peculiar was the lack of paid search. This is a smart move from the company since they already top Google's rankings. There is no need for Favor to begin a paid search campaign at the moment. The following screenshots are Favor's search results on Google:

Need for improvements

Favor's presence on both Yahoo and Bing are lackluster to say the least. Favor does not appear in any of the above the fold search results on Yahoo or Bing. It obvious that Favor Delivery has completely ignored a paid search campaign and relied on organic search at the moment. The following are screenshots from both Yahoo's and Bing's search results:

Yahoo

Bing

Analysis

Paid Search

I cannot comment on the efficiency of Favor's SEO campaigns, as I am not aware of the company's current marketing budget or SEO strategy. Yahoo's and Bing's results clearly show Favor has no interest in optimizing its paid search on those platforms. Favor clearly identifies Google users as its target market and feels no need to worry about other search engines. 

Organic Search

Favor's organic search engine results are at the top of each search engine rankings. All three search engines have Favor's landing page as the first organic search result followed by either yelp reviews or the companies social media. Favor also clearly favors, no pun intended, Google over Yahoo and Bing. Yahoo's and Bing's organic search results for Favor are not dominant as they are on Google. 

Sources

Search engine market share. (n.d.). Retrieved November 3, 2015, from https://www.netmarketshare.com/search-engine-market-share.aspx?qprid=4&qpcustomd=0