All three websites listed above conform with IAB guidelines. The companies responsible for each of the websites above are all IAB members and helped elaborate the 2015 IAB advertising creative guidelines (IAB).
Web site Advertising
Of the websites listed above, all were very careful as to the number of ads placed. I was very please with the user experience, as the websites prioritized content over advertising. Advertising for all three websites was limited to 2-4 ads throughout the main page. The ads in Bloomberg and Business Insider were not at all intrusive, which as a user is greatly appreciated. Time on the other hand did have an annoying filmstrip add which followed the user throughout every moment of his visit.
Mobile Site Advertising
The companies careful placement of ads continued in their mobile sites. Mobile sites were actually much easier to navigate, as the content is place one on top of the other. This format places all content at the exact dimensions of the mobile devices screen. This approach allow the user to focus solely on the content and the users only worry becomes scrolling up and down, not scanning the screen for content.
Rising Stars
- Business Insider: The company used a billboard advertising IBM. The billboard being the first image the user sees, demands immediate attention.
- Time: The company used a filmstrip that followed the user throughout the landing page.
Ad Effectiveness
I truly enjoyed the companies approach to advertising. Bloomberg and Business Insider really prioritized content over advertising. I believe this strategy put more focus on the actual ad. By not bombarding the user with advertising, the user is more likely to pay attention to a certain ad that looks to be out of place. Bloomberg and Business Insider accomplished this perfectly, with the placement of few high quality ads. The companies advertised on both websites were are very well know companies that attract attention.
Sources
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