Favor Delivery: Desktop and Mobile Presence

Desktop and Mobile Presence

Favor has done a great job optimizing its website for both desktop and mobile users. Favor's website design is very similar on both devices. The website contains very simple and concise information regarding Favor's service and benefits to its users. Both desktop and mobile sites are not intended to attract returning users. Favor has a clear strategy in mind, which is for all visitors to download its app. Once arriving on the landing page, Favor immediately introduces a "Get Favor" call to action along with a catchy description of the service. The call to action is clearly visible and takes most of the sites above the fold space.

Favor's Call to Action

Desktop

Mobile

Rest of the Website

Aside from various "download our app" call to action links, favor has the following tabs for further information:

• Become a Runner
• FAQ- Frequently Asked Questions
• Contact

Favor does not offer its service through its website. This decision forces its prospect user to download the app, which in turn will lead them to a better user experience. 

The App and User Experience

Favor's application is very aesthetically pleasing. After launching the app, the user is immediately met with pictures of delicious plates from nearby restaurants. Favor made the app as simple as possible by narrowing down the in app options to four; Order, Free Favors, Payment, and Help. Favor's design principles create great user experience. Any user is able to visit Favor's website or app and navigate easily and intuitively.

Google Analytics

Pageviews

Analytics are extremely useful when trying to identify your target audience. Google analytics allowed me to see that out of my 284 users 97.13% never came back. This is a clear indication that my blog's content is not appealing to my users, my content must improve. On average each session was 34 seconds long, which is clearly not enough. Both of these data points show that my content has been useful to my audience.

Audience Interests

I found audience interests data points to be very useful for any future posts. Through audience interest the blogger can identify the type of people that will most likely be interested in my blog. If I were to conduct an advertising campaign to attract people to my blog, I would advertise in websites with the following content.